Publication Date
2021
Semester
Spring
Abstract
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Nichols, Joel M., "ADVR 3310: Branding & Strategic Media (Syllabus)" (2021). Journalism and Strategic Media Syllabi. 1493.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1493
