Date of Award
Master of Science
Sport and Hospitality Mgmt
Shared Economy (SE) is a growing concept in modern times, and it is having a radical impact on the hospitality industry, especially the lodging industry. The primary purpose of this research was to perform an empirical analysis of the relative importance of the standard quality attributes used to evaluate service quality of Airbnb properties by its guests. This research paper uses Penalty-Reward Contrast Analysis to assess Airbnb’s six quality attribute scores with the guests’ overall quality scores. The research categorized the quality attributes into Basic, Performance and Excitement factors. This research found that the overall ratings for Airbnb properties for the six standard quality attributes in Tennessee were very high, ranging between 9.0 and 9.8 on a 10-point scale (1 = poor; 10 = excellent). However, significant differences existed between the six quality attribute ratings by property type leading to different profiles in terms of the factors being Basic, Performance or Excitement in status.
dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.
Rahman, Md Ashekur, "Penalty-Reward Contrast Analysis of Airbnb's Properties in Tennessee; A Focus on Quality Ratings" (2019). Electronic Theses and Dissertations. 2021.