Electronic Theses and Dissertations

Identifier

6629

Date

2020

Date of Award

1-15-2020

Document Type

Thesis

Degree Name

Master of Arts

Major

Journalism & Strategic Media

Abstract

The social media movement #OscarsSoWhite put a spotlight on racial diversity in the film industry after nominations for the 2016 Academy Awards were announced with no people of color included. This paper uses the agenda setting theory as a theoretical lens to critique the media coverage of the movement and how prominent entertainment publications framed content about racial diversity. It will take research from media studies and implement a qualitative textual analysis of materials from news articles published by The New York Times, Los Angeles Times, The Root and media releases by the Academy of Motion Picture Arts and Sciences to determine what issues became salient and how coverage was framed in a three-year period. This paper will also discuss the overall climate of racial diversity in the film industry, social mediáђةs role in social change, and how the media make issues salient through agenda setting and agenda building.

Comments

Data is provided by the student

Library Comment

Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses and dissertation (ETD) repository.

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