Electronic Theses and Dissertations

Date

2021

Date of Award

2021

Document Type

Dissertation

Degree Name

Doctor of Philosophy

Committee Chair

Amanda Young

Committee Member

Craig Stewart

Committee Member

Barbara McClanahan

Committee Member

Amanda Nell Edgar

Abstract

Storytelling Health: A Content Analysis of Narrative Transportation and Identification Cues in Direct-to-Consumer Advertisements

Comments

Data is provided by the student.

Library Comment

Dissertation or thesis originally submitted to ProQuest

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