Master of Science
Arthur C. Graesser
This thesis investigated the effect that ethnicity and gender of animated pedagogical agents (APAs) has on preference and perception by participatns. It was hypothosized that participants would choose to work with and give more favorable ratings to those agents who most resemble themselves. Ratings of four professor agents, an African American male and female and a Caucasian male and female, were collected from 120 workers on Mechanical Turk, an online crowd sourcing marketplace. Ethnicity and gender of the agents were externally validated before use in the study. Results indicated that users did not prefer agents who were indentical to themselves. Instead, the results followed trends of previous research in the stereotyping research on students' ratings of professors. Results indicated that stereotypes for African American and Caucasian professors may be more of a guiding factor in participants' feelings towards APAs.
Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.
Cheney, Kyle Randall, "Users' Preference for and Perception of Animated Pedagogical Agents" (2012). Electronic Theses and Dissertations. 533.