Date of Award
Master of Arts
Using the voices of nine mothers whose daughters participate in child beauty pageants, I analyzed these mothers' accounts of their participation in an activity widely viewed as deviant using neutralization theory. In this most recent wave of media attention towards child beauty pageants the focus has shifted away from the mothers and toward the pageant industry. By focusing on the mothers' accounts of their participation in child beauty pageants this study shows the ways in which these women think about and justify their participation. Their accounts demonstrated that while these mothers recognized that child beauty pageants are seen as deviant, they typically did not agree. Respondents used verbal accounts to neutralize the deviant label placed on pageants including: denial of injury, condemnation of condemners, appeal to higher loyalties, justification by comparison, and metaphor of the ledger.
dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.
Smith, Darla Clare, "Pageant Moms: Mothers' Accounts of Their Participation in Child Beauty Pageants" (2014). Electronic Theses and Dissertations. 970.