Date of Award
Master of Arts
This paper determines the ratio between thematic and episodic framing in the mock-news programs The Daily Show and The Colbert Report. Acontent analysis of 300 video clips over 6 different categories was undertaken. The results found that there is a higher rate of thematic framing in The Daily Show than in traditional news. However, The Colbert Report exhibits a similar amount of framing to traditional news broadcasts. When looked at together, mock-news programs offer more thematic framing than a network news broadcast. This paper discusses the political implications of these findings as well as the impact these findings could have on the news industry.
dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.
Galasso, Aidan, "A Study of Episodic and Thematic Framing in Mock-News Programs" (2014). Electronic Theses and Dissertations. 975.