Spyware: A view from the (online) street
The use of anti-spyware software is on the rise, with more than 100 million Internet users downloading Lavasoft's free anti-spyware software. The user who either did not use or did not know if they used spyware protection were asked two subsequent questions about their comfort level with spyware and there interest in installing spyware protection. Despite the fact that Internet user are generally aware of spyware as a potential security threat. AOL has been featuring the free download of anti-spyware software to user at their main Web Page log-in, and it appears the current market for spyware protection at the commercial level is as a value-added feature for diferentiation purpose of an existing commercial Internet service.
Communications of the ACM
Poston, R., Stafford, T., & Hennington, A. (2005). Spyware: A view from the (online) street. Communications of the ACM, 48 (8), 96-99. https://doi.org/10.1145/1076211.1076247