Utilizing the internet as a competitive tool for non-profit organizations


Using Information Technology (IT) to gain competitive advantage has been long talked about in the MIS area. However, not much attention has been paid to whether (or how) the Internet can help non-profit organizations enhance their competitive advantage. This article tries to answer this question and further investigate possible use of the Internet in order to enhance competitive advantage in non-profit organizations. This article discusses the following: 1) How non-profit organizations use the Internet throughout the world; 2) How MIS frameworks and models can be applied to public school systems; and 3) How local non-profit organizations are using the Internet. The Internet can be a source for enhancing a non-profit organization's competitive advantage. However, not many non-profit organizations seem to understand the potential of the Internet and use it to enhance their strategic/competitive advantage.

Publication Title

Journal of Computer Information Systems

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