Drivers of consumer purchase intentions for remanufactured products a study of Indian consumers relocated to the USA
Purpose – The purpose of this study is to understand whether being relocated to a society where remanufactured products are promoted can change consumers’ perception towards them. Also, the authors wish to identify major underlying factors for remanufactured product purchase intentions. There is strong evidence in the literature that factors such as societal norms, price, age, income, education level, and availability can have significant influence on the behavioral intentions of consumers.
Qualitative Market Research
Gaur, J., Amini, M., Banerjee, P., & Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products a study of Indian consumers relocated to the USA. Qualitative Market Research, 18 (1), 30-47. https://doi.org/10.1108/QMR-01-2014-0001