Reengineering a reverse supply chain for product returns services


This article discusses the strategic issues surrounding the effective management of product return services and the importance of the role of effective reverse logistics operations to the design and execution of successful and profitable reverse supply chains to support product return activities. A case study and simulation model methodologies were utilised to analyse a reverse supply chain and the supporting logistics activities for a major direct retailer in the USA. Analysis of the simulation model facilitated the organisation's decision making with respect to the design of its reverse supply chain for product returns, enabling it to reduce the time for customers to receive credit or products in exchange for product returns.

Publication Title

International Journal of Business Performance and Supply Chain Modelling