Successful recruiting strategies.


Key aspects of a successful recruitment program to attract bright, talented students to this dynamic profession are (a) providing informative and attractive printed materials about the professions and the program, (b) establishing key personnel to provide personal contact with each student applicant, (c) specifying deadlines for application submission and decisions, (d) providing efficient feedback, (e) maintaining consistent contact with students prior to matriculation, and (f) offering several social and academic activities to orient new students. Although concepts important to retention are not included here, they are similarly important and should be considered carefully. Given the cyclical nature of student enrollment in the professions, a program's emphasis on recruitment may change. However, in order to keep student enrollment levels constant, consistent recruitment is necessary.

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