Marketing for Public Health: We Need an App for That
Marketing is well known as a powerful tool that influences consumers in their purchase behavior. Unfortunately, creative marketing approaches are not generally utilized in the area of public health. There are many consequences of this lack of effective marketing in public health, and improved communications in today's media environment are part of the solution. Copyright 2011 by The American Council on Consumer Interests.
Journal of Consumer Affairs
Royne, M., & Levy, M. (2011). Marketing for Public Health: We Need an App for That. Journal of Consumer Affairs, 45 (1), 1-6. https://doi.org/10.1111/j.1745-6606.2010.01189.x