Reaching consumers through effective health messages: A public health imperative

Authors

Marla B. Royne, University of Memphis
Marian Levy, University of Memphis

Publication Title

Journal of Advertising

Recommended Citation

Royne, M., & Levy, M. (2015). Reaching consumers through effective health messages: A public health imperative. Journal of Advertising, 44 (2), 85-87. https://doi.org/10.1080/00913367.2015.1019249