Title

What Are They Doing in There?

Abstract

Conventional electronic resource statistics can provide valuable information about where students are searching and what content they are downloading. Yet they cannot tell you anything about what students are doing in the database such as what they are searching, how long they are staying on a page, and whether they are revising their search. Google Analytics can. In this presentation, we will show you how to access Google Analytics statistics for EBSCO Discovery Service and how to use this data to examine user behavior. We will share current trends from Otterbein University, Heidelberg University, and OPAL as a whole, and offer tips and best practices in using Google Analytics to better serve your individual communities.

Publication Title

OPAL Annual Conference

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