Recruitment for fashion careers: A case study of organizational conning

Abstract

We report a participant‐observation‐based analysis of the recruitment strategies, the formal organization, and the organizational underlife of a privately owned, profit‐making “conning” organization that calls itself a fashion school for girls. Two variations of interactionist sociology, negotiated order theory and dramaturgical sociology, are used. Beyond expanding understanding of how conning organizations operate, implications extend to the issue of deceit in competitive recruitment for scarce human resources as, for instance, in the current practices of some colleges and universities to ensure enrollment minima in the context of a dwindling marketplace. © 1983 Hemisphere Publishing Corporation.

Publication Title

Deviant Behavior

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