Attitudes differ for online reporting versus editorials
In the comparison of user and professionally developed online content, readers did not consider the source as significant when they assessed the fairness, believability or quality of an opinion piece.
Newspaper Research Journal
Siff, S., Hrach, T., & Alost, S. (2008). Attitudes differ for online reporting versus editorials. Newspaper Research Journal, 29 (4), 18-35. https://doi.org/10.1177/073953290802900403