Title

The smallest user campaign to decrease energy consumption in two Mid-South neighborhoods: A field experiment

Abstract

This report describes a partnership and campaign to build awareness and support for energy conservation in a Mid-South community. The partners included a state university, the local power company, and two neighborhoods in the local community. This partnership led to a field experiment that built community esprit along with increased knowledge of and attitudes toward energy conservation. It did not result in lower electricity and gas consumption. This attempt to influence citizen behavior featured extremely powerful pre-and post-test measures of unit electric and gas consumption. © 2013 Elsevier Inc.

Publication Title

Public Relations Review

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