Digital Storytelling: Do multimodal choices influence audience persuasion?

Identifier

1327

Author

Caitlin E. White

Date

2015

Document Type

Thesis

Degree Name

Master of Arts

Major

Journalism

Committee Chair

Jin Yang

Committee Member

Morgan D Arant

Abstract

This study examined how effective a personal narrative digital story is in terms of persuasion through the use of an experiment involving two digital stories. The human communication theory of narrative paradigm and research on the field of digital storytelling were used to provide rationale for the study's hypotheses. The study explored how effective and persuasive multimedia digital stories are compared to the script of the digital stories. Results of the research were insignificant and did not support the hypotheses, as the sample did not find the multimedia stories more effective and persuasive than the scripts of the digital stories.

Comments

Data is provided by the student.

Library Comment

Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.

Recommended Citation

White, Caitlin E., "Digital Storytelling: Do multimodal choices influence audience persuasion?" (2015). Electronic Theses and Dissertations. 1117.
https://digitalcommons.memphis.edu/etd/1117