Electronic Theses and Dissertations
Identifier
2693
Date
2016
Document Type
Dissertation
Degree Name
Doctor of Philosophy
Major
Communication
Committee Chair
Sandra J Sarkela
Committee Member
Marina Levina
Committee Member
Andre E Johnson
Committee Member
Beverly Bond
Abstract
The ascendance of Barack Obama prompted many news media outlets to proclaim the arrival of a post-racial twenty-first century. Although his presidency represents a milestone with regard to equlaity, Obama has been called to respond to exigencies that have manifested in the form of racial unrest on several occasions across his political career. This dissertation chronologically examines Obama's responses to events that have put racism or the perception of racial inequality on full display. It starts with an analysis of Obama's "A More Perfect Union" address, which followed the media firestorm surrounding Reverend Jeremiah Wright during the 2008 presidential campaign, and ends with Obama's eulogy for Clementa C. Pinckney in June of 2015 after the slaying of nine African Americans in Charleston, South Carolina. Using the theoretical constructs of Kenneth Burke, this dissertation examines the discourse of Obama through the lens of division. While most scholarship credits Obama for inclusive appeals that tie Americans to shared values, this dissertation argues that Obama establishes a sense of division when addressing issues that stem from racial unrest. By dividing listeners on the basis of their oppositional sentiment concerning racial inequality, Obama provides Americans a pedagogical tool to confront and interrogate their racial differences.
Library Comment
Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.
Recommended Citation
Anderson, Scott Matthew Lynn, "Rhetoric, Race, and Barack Obama's Discourse of Division" (2016). Electronic Theses and Dissertations. 1428.
https://digitalcommons.memphis.edu/etd/1428
Comments
Data is provided by the student.