Electronic Theses and Dissertations

Identifier

6411

Date

2019

Document Type

Thesis

Degree Name

Master of Fine Arts

Major

Art

Concentration

Graphic Design

Committee Chair

Gary Golightly

Committee Member

Bryna Bobick

Committee Member

Lucas Charles

Abstract

Seven major propaganda deices used in advertising were examined and rated on scale of most to least successful. The techniques analyzed include the transfer, glittering generalities, bandwagon, plain folks, testimonial, card-stacking, and name-calling devices. Seven printed advertisements employing the use of each propaganda technique to sell an identical product categorized as an impulse buy were created, compared, and contrasted to develop a list rating each propaganda device's degree of success. This thesis develops a response to these propaganda devices as presents suggestions about the advantages and disadvantages of each technique as it relates to advertising. The research yielded the glittering generalities device as the most successful propaganda device and found the card-stacking device to be the least successful.

Comments

Data is provided by the student.

Library Comment

Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.

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