Date of Award
Master of Arts
Robert D Byrd
Kim S Marks-Malone
This study conducted a content and comparative analysis of 17 states’ official Twitter accounts to analyze textual and visual content posted. The types of content, communication models, and visuals were analyzed to determine how states use Twitter as a form of digital diplomacy. A sample of 730 tweets (n = 374, n = 356) was taken from official state accounts. The present study found that the type of content posted varied by freedom level, with international issues and interstate cooperation themes being the most common among states. Additionally, the method of communication varied based on freedom level, with more free states engaging more with audiences instead of simply directing information at them. The final phase of the study looked at visuals and found states tended to use photography more when discussing issues of security.
Dissertation or thesis originally submitted to ProQuest
Firrone, Audrey, "Diplomacy in 280 Characters: An In-Depth Content and Comparative Analysis of Official State Twitter Accounts" (2023). Electronic Theses and Dissertations. 3122.