Data Monetization: Lessons from a retailer's journey

Abstract

In today's era of big data, business intelligence and analytics, and cloud computing, the previously elusive goal of data monetization has become more achievable. Our analysis of a four-stage journey of a leading U.S. retailer identifies the potential benefits and drawbacks of data monetization. Based on this company's experiences, we provide lessons that can help other companies considering data monetization initiatives. © 2013 University of Minnesota.

Publication Title

MIS Quarterly Executive

This document is currently not available here.

Share

COinS