Employee relationship management: Applying the concept of personalization to U.S. navy sailors
Abstract
Using customer relationship management (CRM) techniques, companies target market to their customers on an individualized basis. A variation on the CRM theme is employee relationship management (ERM), in which a company uses Web-based personalization techniques to develop a more effective relationship with its employees. This article reports some of the findings for a study sponsored by the U.S. Navy to determine how personalization can be used for a Web portal with the objective of boosting sailor morale and retention. It also discusses ways that CRM personalization techniques can be generalized to fields beyond marketing and employee relations. © 2004, Taylor & Francis Group, LLC.
Publication Title
Information Systems Management
Recommended Citation
Gillenson, M., & Sanders, T. (2005). Employee relationship management: Applying the concept of personalization to U.S. navy sailors. Information Systems Management, 22 (1), 45-50. https://doi.org/10.1201/1078/44912.22.1.20051201/85738.6
