Determinants of charitable giving of business school alumni

Abstract

This study investigated the propensity of Business School alumni to donate cash to the alma mater. A logit regression model was fitted to the survey response data from the 1955/56-1990/91 alumni of a large, Carnegie-classified, Doctoral University I public higher educational institution. The marginal probability of giving was found to be significantly related to factors such as time since graduation, major area of degree, willingness to recommend the university to others, household attributes and family ties to the alma mater, the number of other voluntary donors known, and the availability of matching gift accounts where alumni are employed. The logit estimates can be used to predict the likelihood of giving and for selecting fund-raising prospects more efficiently. Potentially rich future research directions are explored.

Publication Title

Research in Higher Education

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