Extending the construct of consumer ethnocentrism: When foreign products are preferred
Abstract
Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Design/methodology/approach - The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.'s data collected in four developed countries. Findings - Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries. Originality/value - The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies. © Emerald Group Publishing Limited.
Publication Title
International Marketing Review
Recommended Citation
Klein, J., Ettenson, R., & Krishnan, B. (2006). Extending the construct of consumer ethnocentrism: When foreign products are preferred. International Marketing Review, 23 (3), 304-321. https://doi.org/10.1108/02651330610670460
