Influence of supply chain technology responsiveness on supply chain and market performance

Abstract

Innovation adoption is linked to firm competitiveness, yet guidance about adopting a proactive stance across a portfolio of technologies is circumspect. We examine relationships between firm technology responsiveness and performance within the supply chain technology (SCT) domain. We derive a behavioral measure of SCT responsiveness by matching survey responses from 274 supply chain managers reflecting the organization’s technology adoption patterns across a portfolio of SCTs with measures of technology novelty. Findings suggest focal relationships are non-linear. In line with resource embeddedness, we find that positive effects of SCT responsiveness are stronger with high levels of key channel partner transaction-specific investments.

Publication Title

Journal of Marketing Theory and Practice

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