Influence of supply chain technology responsiveness on supply chain and market performance
Abstract
Innovation adoption is linked to firm competitiveness, yet guidance about adopting a proactive stance across a portfolio of technologies is circumspect. We examine relationships between firm technology responsiveness and performance within the supply chain technology (SCT) domain. We derive a behavioral measure of SCT responsiveness by matching survey responses from 274 supply chain managers reflecting the organization’s technology adoption patterns across a portfolio of SCTs with measures of technology novelty. Findings suggest focal relationships are non-linear. In line with resource embeddedness, we find that positive effects of SCT responsiveness are stronger with high levels of key channel partner transaction-specific investments.
Publication Title
Journal of Marketing Theory and Practice
Recommended Citation
Story, W., Deitz, G., & Richey, R. (2021). Influence of supply chain technology responsiveness on supply chain and market performance. Journal of Marketing Theory and Practice, 29 (4), 480-497. https://doi.org/10.1080/10696679.2021.1872388
