Pursuing the concept of marketing productivity: Introduction to the JBR Special Issue on Marketing Productivity

Authors

Alan J. Bush, University of Memphis
Denise Smart, University of Nebraska Omaha
Ernest L. Nichols, University of Memphis

Publication Title

Journal of Business Research

Recommended Citation

Bush, A., Smart, D., & Nichols, E. (2002). Pursuing the concept of marketing productivity: Introduction to the JBR Special Issue on Marketing Productivity. Journal of Business Research, 55 (5), 343-347. https://doi.org/10.1016/S0148-2963(00)00163-6