The french paradox: Implications for variations in global convergence

Abstract

A debate divides the cross-cultural community between advocates of global convergence and those foreseeing continued cultural divergence. Given competing evidence, we examine anomalous cultural findings of the 'French Paradox' to re-evaluate existing theory on convergence dynamics. By differentiating between the levels of analysis of micro individual values and macro societal practices, we question the regular processes of a top-down-bottom-up model of convergence. In addition, our analysis uncovers power structures interdependency (. PSI) between the political and economic elites of a nation as a potential mediator explaining discrepant results.

Publication Title

Journal of International Management

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