Understanding the marketing implications of sport rivalry: What we know and where we are headed

Authors

Cody T. Havard, University of Memphis
Vassilis Dalakas, California State University San Marcos

Publication Title

Sport Marketing Quarterly

Recommended Citation

Havard, C., & Dalakas, V. (2017). Understanding the marketing implications of sport rivalry: What we know and where we are headed. Sport Marketing Quarterly, 26 (4), 199-203. Retrieved from https://digitalcommons.memphis.edu/facpubs/15191