Using digital media to improve public health communication

Authors

Marla B. Royne, University of Memphis
Kathrynn Pounders, The University of Texas at Austin
Marian Levy, University of Memphis
Amy Rebecca Jones

Publication Title

Digital Advertising: Theory and Research, Third Edition

Recommended Citation

Royne, M., Pounders, K., Levy, M., & Jones, A. (2017). Using digital media to improve public health communication. Digital Advertising: Theory and Research, Third Edition, 188-206. https://doi.org/10.4324/9781315623252