Trump’s Thumbs: Pollice Verso and the Spectacle of Ambiguity

Abstract

This essay uses the figure of pollice verso, the “turned thumb” gesture synonymous with Roman gladiatorial contests, as a speculative tool to account for Donald Trump’s use of ambiguity in his rhetoric. Specifically, the essay argues that translating Trump’s demonstrative rhetoric into a deliberative frame can lead to misunderstanding one of his chief resources as a rhetor: the ambiguity of his “thumbful” rhetoric. Through a discussion of Third Sophistic rhetorical theory, affect, and the comedian Sarah Cooper’s parodies of Trump, the essay argues why countergesture should be considered just as indispensable as counterargument for rhetoricians who teach about affordances of digital media.

Publication Title

Rhetoric Society Quarterly

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