Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation?

Abstract

The chapter takes a different approach by focusing primarily on the implications of the comparative investigations conducted in this text and beyond. Specifically, implications for future research and for practice are discussed. Additionally, the planned resource www.SharedPerspectives.org is introduced and details are provided regarding its proposed contents. Finally, researchers, practitioners, and interested readers are given a call to action to continue the journey and help in researching and learning more about rivalry, group member behavior, and group member negativity.

Publication Title

Intense Group Behavior and Brand Negativity: Comparing Rivalryin Politics, Religion, and Sport

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