Place Matters: Rivalry, Rival Perceptions, and the Influence of Exposure and Proximity
Abstract
This chapter uses two studies to illustrate the use of the Sport Rivalry Fan Perception Scale (SRFPS) by investigating differences in rival perceptions based on exposure and relative proximity to the out-group. Specifically, Study 1 examined how having visited the city where the rival team plays outside of sport consumption influenced perceptions of the rival team, and Study 2 compared how college students at the University of Colorado, Colorado State University, and the University of Wyoming viewed their rival schools. Results showed that both out-group exposure and relative proximity influenced participant rival perceptions. Taken together, the studies added further support for using the SRFPS and added to the literature on rivalry and group behavior. Implications and avenues for future research are discussed.
Publication Title
Rivalry in Sport: Understanding Fan Behavior and Organizations
Recommended Citation
Havard, C., Ryan, T., & Hutchinson, M. (2020). Place Matters: Rivalry, Rival Perceptions, and the Influence of Exposure and Proximity. Rivalry in Sport: Understanding Fan Behavior and Organizations, 37-56. https://doi.org/10.1007/978-3-030-47455-3_3
