Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements
Abstract
Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.
Publication Title
Health Communication
Recommended Citation
Willis, E., Haught, M., & Morris, D. (2017). Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements. Health Communication, 32 (3), 372-380. https://doi.org/10.1080/10410236.2016.1138388
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