The impact of COVID-19 has affected not only private citizens, but also arts entrepreneurship professionalsand their respective business models. To explore both the problems experienced by professional musicentrepreneurs and their solutions for navigating company survivability, growth and impact, a multiple-case qualitative research study using intensity sampling and grounded theory was conducted to uncoverhow professional music entrepreneurs (N = 5) succeeded in not only surviving the pandemic’s effects on their personal businesses, but also in augmenting their companies’ finances, resources and impact withinthe constructs of a post-COVID multimodal creative economy. The results present various themes andsuggestions for implementation within music (and arts) entrepreneurship practice and education.
Ruiz-Resto, José Valentino; Lee, Derris; and Shelton, Chris
"Entrepreneurial Responses to the COVID Era: A Qualitative Study of Five ProfessionalMusic Entrepreneurs,"
Journal of Arts Entrepreneurship Education: Vol. 3:
2, Article 4.
Available at: https://digitalcommons.memphis.edu/jaee/vol3/iss2/4