Abstract
This teaching case study looks at the phenomenon of musical theatre students graduating in spring 2020, when the COVID-19 pandemic shut down both their graduation showcase opportunities and the majority of the audition and work opportunities that would normally be available to graduate performers. In both cases presented, the actors set up small businesses-- in bookkeeping and video production, respectively-- that allowed them to generate income to keep themselves afloat while preserving their primary identity as artists despite challenging market conditions. The accompanying Instructor's Manual uses SWOT Analysis and the Ansoff Matrix as tools to assist students in analyzing the case studies (and as planning tools for their own entrepreneurial ventures). The aim of these case studies is to make the abstract idea of performing arts graduates launching a "side hustle" business more concrete through example and examination.
Recommended Citation
Sparling, Steven
(2024)
"Where's My Compass? Navigating Uncertainty With Business Planning Tools For Performing Arts Graduates - A Teaching Case Study,"
Journal of Arts Entrepreneurship Education: Vol. 4:
Iss.
1, Article 1.
DOI: https://doi.org/10.46776/2693-7271.1027
Available at:
https://digitalcommons.memphis.edu/jaee/vol4/iss1/1
Included in
Acting Commons, Arts Management Commons, Entrepreneurial and Small Business Operations Commons, Other Theatre and Performance Studies Commons
