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Abstract

The performing arts is a perennially over-subscribed market with more performers than available jobs. The COVID-19 pandemic brought a previously constrained market to a standstill. For many students graduating from musical theatre and acting programs the lack of employment opportunities in performance was discouraging. The attached case studies examine the experience of three graduates and how they used skills adjacent to their performing skills to launch small business ventures. This Instructor’s Manual uses SWOT Analysis and the Ansoff Matrix as tools to assist students in analyzing the case studies (and as planning tools for their own entrepreneurial ventures). It also examines resilience and its role in navigating difficult circumstances and how the graduate performer can develop entrepreneurial ventures in non-performance spheres while still retaining their core creative identity. Through working through these case studies and the suggested exercises, arts entrepreneurship educators can help performing arts students conceive of ideas for “side hustle” businesses to support them in their pursuit of a performing career.

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