Liminal Arts and Business: An Autoethnographic Analysis of a New Arts Venture in an Entrepreneurial Startup Accelerator Program

Authors

Jill Schinberg, University of KentuckyFollow
Rebecca A. Ferrell, College of CharlestonFollow
Dan Sandfelder, Independent ScholarFollow

Abstract

In this study, we explored the intersection of performing arts and entrepreneurship through an autoethnographic study of a new arts venture, theLAB*, which participated in the Von Allmen Center for Entrepreneurship's accelerator program at the University of Kentucky. In creating theLAB*, we investigated the feasibility of establishing a dance-forward performing arts presenting organization within a profit-driven entrepreneurial ecosystem. As a multi-generational team of arts managers, we analyzed the experience utilizing scenario-planning and the DIEP (Describe, Interpret, Evaluate, Plan) model of reflection to assess the challenges and benefits of participating in this environment. Key findings reveal a significant disconnect between the cultural value of the arts and the business-oriented goals of traditional startup accelerators. Our analysis highlights the difficulties of adapting nonprofit arts organizations to a for-profit framework and underscores the ongoing need for advocacy to bridge the gap between artistic missions and commercial viability. Implications of this study suggest that while entrepreneurial accelerator programs can benefit arts organizations, significant adjustments are necessary to align such programs with the unique needs and values of the arts sector.

Recommended Citation

Schinberg, Jill; Ferrell, Rebecca A.; and Sandfelder, Dan (2025) "Liminal Arts and Business: An Autoethnographic Analysis of a New Arts Venture in an Entrepreneurial Startup Accelerator Program," Journal of Arts Entrepreneurship Education: Vol. 4: Iss. 1, Article 6.
DOI: https://doi.org/10.46776/2693-7271.1035
Available at: https://digitalcommons.memphis.edu/jaee/vol4/iss1/6