Publication Date
2012
Semester
Spring
Abstract
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 4328/6328: Strategic Advertising Campaign (Syllabus)" (2012). Journalism and Strategic Media Syllabi. 132.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/132
