Publication Date
2020
Semester
Fall
Abstract
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Wiley, Andrea, "ADVR 3300: Introduction to Advertising (Syllabus)" (2020). Journalism and Strategic Media Syllabi. 1358.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1358
