Publication Date
2020
Semester
Fall
Abstract
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Wang, Ruoxu, "ADVR 6327: Media Planning (Syllabus)" (2020). Journalism and Strategic Media Syllabi. 1365.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1365
