Publication Date

2020

Semester

Fall

Abstract

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that particular platforms like Twitter, Instagram, and Snapchat will come and go in this fast-changing environment, but the need for high quality social content and understanding is constant. Thus, this course will help you apply these platforms and trends to the overarching understanding of social media and its place in society.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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