Publication Date
2020
Semester
Fall
Abstract
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Stark, Rachel, "PBRL 3400: Introduction to Public Relations (Syllabus)" (2020). Journalism and Strategic Media Syllabi Archive. 1431.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1431
Included in
Archival Statement
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