Publication Date
2020
Semester
Fall
Abstract
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Ackerman, Taylor, "PBRL 3400: Introduction to Public Relations (Syllabus)" (2020). Journalism and Strategic Media Syllabi. 1432.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1432
