Publication Date
2020
Semester
Fall
Abstract
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Ray, Kathryn Hobgood, "PBRL 4431: Music Promotion & Public Relations (Syllabus)" (2020). Journalism and Strategic Media Syllabi. 1438.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1438
