Publication Date

2012

Semester

Spring

Abstract

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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