Publication Date
2021
Semester
Spring
Abstract
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Wiley, Andrea, "ADVR 3320: Strategic Account Management (Syllabus)" (2021). Journalism and Strategic Media Syllabi. 1494.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1494