Publication Date
2021
Semester
Fall
Abstract
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Wang, Ruoxu, "ADVR 3324: Creative Strategy (Syllabus)" (2021). Journalism and Strategic Media Syllabi Archive. 1574.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1574
Included in
Archival Statement
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