Publication Date
2021
Semester
Fall
Abstract
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Daniels, Cynthia, "JRSM 7100: Entrepreneurial Media (Syllabus)" (2021). Journalism and Strategic Media Syllabi. 1658.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1658
